Started by WWF and partners as a symbolic lights-out event in Sydney in 2007, Earth Hour is now one of the world’s largest grassroots movements for the environment. Held every year on the last Saturday of March, Earth Hour engages millions of people in more than 180 countries and territories, switching off their lights to show support for our planet.
But Earth Hour goes far beyond the symbolic action of switching off – it has become a catalyst for positive environmental impact, driving major legislative changes by harnessing the power of the people and collective action. Earth Hour is open-source and we welcome everyone, anyone, to take part and help amplify our mission to unite people to protect our planet.
Over the years, the lights-off moment saw entire streets, buildings, landmarks, and city skylines go dark – an unmissable sight that drew public attention to nature loss and the climate crisis.
This year – amidst the current global circumstances – in addition to switching off your lights, we also invite you to raise awareness and create the same unmissable sight online, so that the world sees our planet, the issues we face, and our place within it, in a new light.
? How? It’s simple. On the night of Earth Hour (March 27), we’ll be posting a must-watch video on all our social media pages – and all you have to do is share it. Share it to your Stories or to your wall, re-Tweet it, send it via DM, tag friends in the comments – the choice is yours!
?? Our goal is simple: put the spotlight on our planet and make it the most watched video in the world on March 27 (or beyond!) so that as many people as possible hear our message.
Please find out more: https://www.earthhour.org/