LIFE AskREACH has the overall goal to enhance substitution of substances of very high concern (SVHC) in articles by increasing the market demand for SVHC free articles and supporting industrial actors to identify SVHC in their articles.
The project does not target industrial processing or particular articles or substances directly, but contributes to exposure reduction by raising awareness and ultimately changing the purchasing behavior of consumers as well as the approaches to product design by the market actors.
The specific objectives of the project are:
• Raising consumer awareness on SVHC in articles,
• Raising awareness and compliance of article suppliers on SVHC in articles and communication obligations under REACH,
• Facilitating communication on SVHC between consumers and companies,
• Initiating and guiding supply chain communication processes that finally aim at substituting SVHC in articles.
LIFE AskREACH project will develop a Europe-wide applicable smartphone app for consumers to launch requests according to Article 33 REACH. The app will be connected to a database with information on SVHC in articles, thereby easing and speeding up the responses by the article suppliers. In addition, a supply chain communication tool for companies to increase their competencies and capacities to comply with REACH will be adapted and promoted.
The development of these IT tools (database, consumer app and company supply chain tool) has started in September 2017 and their launch is expected in spring 2019. To foster the filling of the data base and use of the app, two large campaigns will start in 13 countries synchronically addressing consumers to get aware of the rights and do the information requests and companies to be aware of the obligations, provide answers to consumer requests and have their supply chain communication under control.
LIFE AskREACH project will be implemented by 20 partners in 13 EU Member States and will become visible all over Europe, facilitate the political uptake, network with other projects dealing with management and/or governance of chemicals and replicate the campaigns in several non-partner EU Member States and Candidate Countries.
App and database. A smartphone app will be developed which can be easily adapted to all languages and will be available all over Europe. Consumers will be able to scan bar codes in order to find out if the scanned articles contain SVHC. To this end the app will be connected to a centralized European database with information on SVHC in articles. This database will be established during the project lifetime and SVHC information will successively be entered or uploaded to the database by the article suppliers, together with information on safe use of their articles. There will be a possibility to bulk upload respective information. The provided article information is linked to the REACH candidate list. As soon as new SVHC are included in the REACH candidate list suppliers will be asked to (bulk-) update their SVHC information in the database in order to comply with the latest legal requirements. If a consumer scans an article bar code for which SVHC information is not yet stored in the database, he can send an automatically generated SVHC request to the supplier who has then to comply with his information duties according to REACH. Bar code owners and retailers will be involved. The consumers will be properly informed about the legal background and the set-up of the app/database. It is expected that the launch of the app will result in a sharp rise of the number of SVHC requests according to Article 33(2) REACH. Suppliers are invited to use the European database in order to organize their information duties in an efficient and customer friendly way.
Tool for companies. A best practice supply chain communication tool will be selected and, if necessary, adapted to actual company needs in terms of Article 33 REACH. Most likely, it will be based on an IT material data system (MDS) requiring suppliers to provide full material disclosure:
• All actors in the supply chains feed data on materials and all substances – not only the cur-rent SVHC – used for article components into a database. Certain wild cards for substances other than SVHC can be applied to ensure protection of know how.
• These data are consolidated in each step of the production process, providing a coherent set of information on all components of an article.
• Every “supplier of an article” transfers the data set to the next step in the supply chain. Thus, finally, brands/retailers are in the position to fulfill their obligations under Article 33(2) REACH accurately for every individual article. About 15 companies are invited to use the tool in a step wise approach where article and supply chain complexity will increase with each step. Smaller refinements of the tool along the process are possible and training and support to the tool users will be provided.
Outreach LIFE AskREACH project has an ambitious outreach to its target audiences:
• Approximately 3 million citizens will download the app.
• Probably twice as many individuals will hear, read or see the project information materials.
• Anticipated 3 million requests for SVHC information will be sent to suppliers.
• At least 250 suppliers will be directly involved in filling the data base.
• 15 companies will participate in supply chain communication action and 225 staff will receive training on SVHC tracking and communication.
• Competent Authorities, REACH Helpdesks and other relevant authorities from 28 EU MS, three EEA countries, Switzerland and four candidate countries will participate in the project experience exchange and promote the database and app.
• Ca. 400 events (info days, seminars and trainings) will be held Europe-wide.